PORTFOLIO

Country Earth

BRIEF – COUNTRY EARTH

Country Earth, a Perth-based stone paving supplier and installer with 40 years of experience, approached us with a goal of preparing the business for sale. Despite a newly developed website and a business developer in place, the company had been underperforming for several years, leading to a low valuation from a business broker.

Deliverables

Website Redesign

We identified significant issues with the website’s performance and overall visibility. A complete website rebuild was initiated, with a focus on optimisation and appealing to their high-end target market. We enhanced the content to improve search engine rankings, making the site more attractive and functional.

In-House Photography

We utilised our in-house photography to elevate the quality of imagery across the site and social media platforms. This helped refine the brand image, making it more engaging to potential customers.

Calls to Action & Social Proof

To boost conversions, we implemented clearer calls to action and relevant social proof to build trust with their discerning audience. This strategy helped drive better engagement and conversions across the board.

Business Growth

Within 12 months, our efforts resulted in doubling the company’s turnover, allowing the owner to successfully sell the business for their target asking price. After the sale, the new owners saw the impact of our work and retained us to lead the rebrand under new ownership.

Country Earth Logo with Strapline